We hear it often. Making reading a habit has second order effects that propel us forward. That’s the thing though: second order effects. We quickly forget them due to their submersed nature.
Most multipliers are like that. Quiet, unseen, un-loved by most.
Communication is a multiplier (or steroid) that all need in order to make a ruckus. Why? Because reading and writing help the mind stay clear. “Clear writing is clear thinking” and vice versa.